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Mitras Ethics Case Study

You are the public relations expert for a housing developer. Your company’s next project is a multi-family housing complex for middle-income families. While gathering information related to the project, you find that land for the housing complex was the site of a landfill. An EPA report shows very low levels of contaminants that are not life threatening. You discuss this information with your supervising boss, who is not a public relations professional, and request him to recommend ways to explain the landfill history in promotional materials. Your boss tells you that the landfill information is not to be included in the materials. He does not want this issue to be proactively discussed.

  1. What is the specific ethical issue and/or conflict? Who are the stakeholders?
  2. What are the internal/external factors that may influence the decision?
  3. Which ethical principles will guide the decision making process?
  4. What should you do in this situation?

20 marks / 250 words.


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