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19 MAY, 2017 (MAINS)



Q1. In the recent times, science and development can be underlined as root causes of any social changes. Explain various modes and means of science and development communication. Also discuss on how they have made a social impact.  Highlight challenges in their adoption. (200 words)


Please write the answer in comments section

  • Ashish

    The role of science and development communication in socio-economic and cultural development at national and international levels has been recognised over a past few decades. The key role of development communication is to help people change their behaviour, thus ushering in a social change.
    With advances in technology and increase in the purchasing power of the people various means are at the disposal of govt and other organisations for science and development communication. Some of them are:
    • Video: either through social media or electronic media
    Of all the modes of communication this has greatest impact
    • Printed material with type graphics and photographs can be put up anywhere.
    • Traditional and popular media like folk theatre, dances, puppet shows etc, which are popular in rural communities.
    Impact on society:
    • Immunisation:
    With Government’s outreach initiatives the misgivings about vaccination among people has been eliminated. This helped India to achieve a Polio free status a few years ago
    • Population control:
    Aggressive campaigning has resulted in more than 8 states reaching replacement fertility levels
    • Education:
    Programmes like Sarva Shiksha Abhiyan had a well developed communication element which enabled it success, leading to increased school enrolment levels in India.

    However India has not been successful in some of the endeavours like ensuring sustainable agricultural development, eradicating rural poverty etc.
    Challenges related to their adoption:
     Electronic media is increasingly driven by the concern for profit. Development communication takes a backseat in such a scenario
     Low levels of literacy especially among the backward communities hinder propagation through printed materials
     Hold of superstition and religious myths among communities
     Decline of traditional festivals and folk dance among India’s rural communities

  • Osho Korde

    Science has helped in social change by:
    • Ultra-high-frequency (UHF) waves are allocated for variety of uses, including television, cellular phones, public safety radios, business radios, military aircraft communications, military radar, cordless phones, baby monitors, etc. So, whether someone is watching over-the-air TV, talking on cell phone, having police/fire/ambulance dispatched to an emergency they are experiencing, or having national airspace protected by military aircraft, they all are benefiting from the science that has allowed the use of UHF waves. Even it is used to treat some illnesses.
    • For communication, now we have fixed wire telephones, movable wireless phone sets, cordless phones, mobile phones, wireless, video conferencing, Internet, Broad Band Internet, E-mail, Social Networks, Satellite Communication and many other ways to communicate.
    • Research in the field of science and technology has made people open-minded and cosmopolitan, because the Scientist does not like to travel on the beaten track and he always tries to find out new things, new explorations, new discoveries and new inventions.
    • These all are blessings of Science. Today we are better aware of what is happening around the globe due to satellite television channels.
    • The benign and benefits of science for human life are endless.