30 JULY, 2017 (MAINS)

TODAYS ANSWER WRITING CHALLENGE FROM GS-III

 

Q1. “Interactive TV is an approach to television advertising and programming that allows viewers to communicate with advertisers and programming executives by responding to a call to action.”Discuss the concept of Interactive Television (ITV). What are the benefits of Interactive TV? (200 words)

 

Please write the answer in comments section